If you agree to participate in the research, you will be asked to complete an online survey.
The survey will involve (a) answering to demographics questions, (b) browsing excerpt of movies and providing your preferences for the movies.
There is no direct benefit to you from taking part in this study.
It is hoped that the research will contribute to a better understanding of user preferences for movies during different activities.
Your study data will be handled as confidentially as possible.
If results of this study are published or presented, personally identifiable information will not be used.
To minimize the risks to confidentiality, we have taken the technical measures to prevent the access to the data to anyone but the researchers involved in this study.
Participation in research is completely voluntary.
You are free to decline to take part in the survey.
You can decline to answer any questions and are free to stop taking part in the survey at any time.
Whether or not you choose to participate, to answer any particular question, or continue participating in the survey, there will be no penalty to you or loss of benefits to which you are otherwise entitled.
If you have any questions about this research, please feel free to contact us (see contact information below).
I agree that my data is used for research and results can be published under the conditions outlined above.